Technocrats and wonks have a very interesting way of recreating the English language, turning verbs into nouns, nouns into verbs and giant numbers into search engines.
Take the word swarm: usually a term meaning a large gathering of insects, with bees and locusts being the most swarmy of creatures in our collective memories.
But, apparently, humans can swarm, thanks to an app, appropriately called Swarm, by Foresquare.
Let me be clear, I am in no way working for Foresquare, nor am I trying to make money for this company, but I do think the idea is somewhat ingenious. In the “good old days,” before we held phones in our hands that have more computing power than the machines that propelled NASA astronauts to the moon, we used to have to make specific dates to see and meet people. Now, this app pairs up subscribers in the same place, at the same time, so meeting up is a breeze without having to waste time on pre-event planning. In true post-industrial form, members can earn badges and coins, while competing against each other for stickers and other cyber shit.
It’s sort of a way to swarm with your own human hive, without being overrun by biblical plagues of locusts. And, the company has an adorable logo. Just saying.